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Results Recharge: Need-to-Know Google Analytics 4 Strategies
Google Analytics offers a wealth of data to help you improve your website, drive more revenue, target your marketing efforts, and better serve your members. In July 2023, the current Google Analytics will be replaced by Google Analytics 4, requiring a major shift in how your association uses the platform.

Join Dan Scheeler, CAE to understand the changes ahead and learn top need-to-know strategies for leveraging the new Google Analytics 4 to:

• Improve your website results
• Increase online purchases & event registrations
• Inform decisions about your content, programs & marketing efforts
• Drive more revenue for your association

Results Recharge brings together leading subject matter experts with association execs for engaging conversations about common association challenges – and their solutions.

Sponsored by Results Direct and eligible for 1 CAE Hour.


Guest Expert:
Dan Scheeler, CAE is EVP, Client Engagement at Results Direct, an award-winning web and mobile solutions firm that specializes in working with associations. Dan consults with clients about organizational goals, user experiences, and strategies to best leverage Google Analytics for success. He’s a frequent speaker for ASAE and DigitalNow and has served as a volunteer member of the ASAE Technology Council.

Sep 29, 2022 01:00 PM in Eastern Time (US and Canada)

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